Swiss watch brand 88 Rue du Rhone has a surprise launch planned for this weekend’s EE British Academy of Film Awards Awards in London.
88 Rue du Rhone has now served as official watch and timing partner of the awards for four years and will once again be dressing the movie-star A-list attending the show in special edition timepieces.
Winners, nominees, presenters and VIP guests will be presented with a new Swiss made 88 Rue du Rhone BAFTA special edition timepiece over the course of the BAFTA weekend.
Limited to just 40 pieces, the watch has been personally designed by brand chief executive Pierre Bernheim.
The weekend’s activity will be publicised using a ‘360 degree’ promotional campaign throughout the brand’s international retail distribution network.
But the special edition watch is not the only thing under wraps. In the UK, retail stores will be ‘wrapped’ in promotional banners and bespoke POS materials.
Bernheim added: “The EE British Academy Film Awards is a fantastic partnership for 88 Rue du Rhone and remains a great international talking point for us. This year, we have designed a unique special edition timepiece that we will offer to nominees and citation readers over the weekend of the awards.
“The BAFTA Film Awards allows us to convey our brand’s personality to a wide reaching audience and provides us with differentiation from our competitors. We enjoy being part of one of the world’s most recognized film awards ceremonies and cannot wait for this year’s event.”