The 2020 Tokyo Olympic Games will always be remembered as the pandemic games, not least because they are taking place a year late and without crowds.
But Official Timekeeper Omega has still managed to benefit from the thrill of the sport, not least because it is the most watched in history online and across social media.
Take Omega’s Olympic Games commercial for Tokyo 2020, for example, which has now been viewed more than 50 million times, generated over 22,000 likes and elicited 1,000 comments.
It is also worth noting that the challenges of this Olympics are not the only time Omega has kept time alongside world-changing events.
The Swiss watchmaker has been on timing duties since 1932, and witnessed the passion, excellence, cultural impact and controversy that accompanies every event and keeps eyes glued to the drama from around the world.
It is an important association, not just for the eyeballs, but also for the message that elite sport and its need for precise timing conveys.
The official Omega commercial captures this relationship.
Filmed entirely by Omega, the campaign was shot on location in Japan, including Tokyo, Osaka, Yuyatsui, Kitakyushu, Fukuoka and Itoshima.
Some shots were also recorded in Miami, USA, as Omega worked closely with a number of prominent Olympians, including US sprinter Noah Lyles, Irish golfer Rory McIlroy, South African Swimmer Chad le Clos, Swedish pole vaulter Armand Duplantis, and Switzerland’s own track and field star, Léa Sprunger.
Omega’s Olympics watches
Omega has launched four watches as part of its association with the Tokyo Olympics.
There is a men’s and a ladies version of the Aqua Terra 150M Master Chronometer in gold, a limited edition in steel and a steel on steel Diver 300M.