50 Brands of Basel: TAG Heuer


TAG Heuer has taken the wraps off of a new titanium and carbon flying tourbillon watch to be shown at Basel that will cost less than CHF 15,000 (£10,275).

According to the brand, its Carrera Heuer-02T will be the only Swiss made, COSC-certified automatic chronograph with tourbillon selling below that price. A Black Phantom edition, limited to 250 pieces, will cost CHF 19,900 (£13,630).

TAG’s ill-fated CH80 in-house chronograph movement, that was shelved almost immediately after production began at new CHF 10m facilities in 2014, is even name-checked as inspiration for the movement.


The lightweight tourbillon, constructed of carbon and titanium, is handcrafted by four watchmakers at TAG Heuer’s Chevenez workshops.

The movement is housed within a grade 5 titanium case constructed of 12 modular components, affording TAG the possibility of mixing and matching materials and finishes.

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Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.


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