50 Brands of Basel: Rotary


Rotary Les Originales will reveal a new signature collection, the Tradition family, at Baselworld next month.

Clean and classical in design, the aptly named Tradition, makes a star of its round case design and stepped bezel.

A neat, semi-hidden crown means that the classic lines of the 41mm Tradition’s design are uninterrupted and the watch symmetrical.


Rose and yellow gold-plated models are offered with intricate guilloche designs on the dial whilst a steel model is presented with sunburst polished dial.

The simple, three-handed watch with date aperture at the six o’clock position uses faceted, applied baton hour markers.

The collection is powered by automatic Sellita movements which are  visible through exhibition casebacks. Prices will range from £495 to £575.

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