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50 Brands of Basel: Gucci

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Gucci will showcase one bold new watch as well as feminine new versions of its G-Frame timepiece, with designs inspired by the fashion label’s SS16 runway collections.

The new G-Frame watches are secured on double-loop straps of varying materials with collection designs ranging from classic to urban. The flexible collection’s one fixed point is its neatly bevelled square case.

Gucci will also be introducing its new green-red-green watch, a contemporary new model sure to grab the attention of the fashion press.

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With both rectangular case and bangle constructed purely of plexiglass, the green-red-green mirrors Gucci’s traditional colour scheme. The fashion house’s honeybee motif is also stamped on the caseback and printed on the bangle in gold leaf.

The watch’s gold tone quartz movement is not covered by a dial and can be viewed from all angles through the plexiglass case.

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