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50 brands of Basel: Daisy Dixon

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Daisy Dixon, Inter City Group’s first in-house watch brand, burst on the scene last year and has been making its mark on the UK fashion circuit since.

Inspired by the catwalk, the British brand’s daring pink colour scheme has certainly turned heads and made people sit up and take notice.

It will be making its debut on the global stage at this year’s Baselworld in a cloud of bright colour pop, holographic dials, modern floral prints and playful polka dots.

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Don’t be surprised if Daisy Dixon is one of the big success stories of Basel this year.

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