Corum is now available in The Wonder Room at famed London department store, Selfridges.
The store’s watch department will carry a 21-piece range of the Swiss watch brand including its unique baguette movement model The Bridge, the Admirals Cup with its 12-sided case and the Bubble.
Thomas Tope, group sales director of Corum’s UK distributor the Dreyfuss Group, said: “We are thrilled to be given the opportunity to launch Corum into the highly regarded, luxury shopping concept, The Wonder Room in Selfridges. Corum will add something unique to the current watch offer within this iconic selling platform. The Wonder Room team have extensive horological expertise, in turn making this premium shopping destination the perfect place for an artisan watch brand such as Corum.”
Retailer and concessions specialist DM London has operated The Wonder Room at Selfridges since 2007.