2017 WATCHPRO AWARDS WINNER: Marketing & Merchandising Team of the Year



Breitling’s sales rose to over £42 million in the UK in the latest financial year thanks to a persistent drive by the brand to improve the presentation of its watches with retail partners and create pull through demand from consumers with creative and astute advertising.

The company will admit that there are other brands that can demand more prominent placement with retailers, but that means it has to be smarter with its visual merchandising and above the line marketing.

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Gavin Murphy and his team have made Breitling the third largest independent watch brand in the UK, and is steadfastly working with its channel to continue this success.

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Rob Corder

The author Rob Corder