2017 WATCHPRO AWARDS WINNER: Department Store Watch Retailer of the Year

Melissa O’Brian, National concessions manager; Dan Drakes. sales manager; Jingjing Du, sales manager; Grace Zhou, assistant sales manager; Nathan Ellis, assistant manager Rolex at Selfridges collect the award for Department Store of the Year.


We had a wide spectrum of finalists for this award including online-only department store Mr Porter, mid-market giants John Lewis and House of Fraser, and London’s luxury emporiums Harrods, Selfridges and William & Son.

Selfridges, where its Wonder Room is run by Bucherer, won the Award most likely because of the beautiful refurbishment that the space has completed in the past year.


It is 25% bigger, has trimmed the number of brands a little, and created a far more luxurious shopping experience. The upgrade likely contributed to sales rising to £74 million last year for Bucherer.

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