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2017 Watch Trends No.5: In the Pink

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The Da Vinci Automatic 36 is one of two new models with which IWC Schaffhausen is aiming at an exclusively female target group this year.

The three-hand timepiece is available in stainless steel to create an affordable entry point into the brand, but it is the rose gold edition with diamonds offered with several different coloured alligator leather straps by Santoni that will catch the eye in the window.

There was talk of yellow gold making a comeback, and there were examples to be found around SIHH, mainly for men, but women still want the softer sheen of rose gold on their wrists, it seems.

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