155 Regent Street hosts anniversary pop-up series


Watches of Switzerland is celebrating the one year anniversary of its flagship store on London’s Regent Street with a series of pop-up events in store.

The second, with Bell & Ross, is currently underway and showcases the brand’s Harley Davidson B-Rocket jet-powered motorcycle concept until September 16. The first event, with Roger Dubuis, closed on Monday.

Customers buying a Bell & Ross watch at the store during the exhibit will be invited to take part in a competition to win a personalised B-Rocket helmet.

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Further pop-ups in the series will include Vacheron Constantin (Sept 17-27), IWC (Sept 28-Oct 18) and Cartier (Oct 18- Nov 15).

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Tags : 155 regent streetaurum groupAurum Holdingsbell & rossbrian duffycartierdamian otwinowskiflagship storefrancois le troquerIWCroger dubuisvacheron constantinwatches of switzerland
James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.