100 BRANDS AT BASELWORLD: No.65 – Luminox


Luminox is celebrating its silver anniversary at this year’s Baselworld, and is rewarding customers with the creation of a special Luminox 25th Anniversary Series of Navy Seal Colormark timepieces.

The Original Navy SEAL Series was developed in 1989 and began shipping in the spring of 1990, evolving into a more contemporary version in 2007 with the advent of the Colormark series.

The new version features a 25th Anniversary dial, a lightweight carbon reinforced polycarbonate case, and a self-powered illumination system. It goes on sale in May with a retail price of £295.

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Luminox watches have enjoyed considerable success with military personnel and avid outdoorsmen for the last 25 years. The brand positions itself as a supplier of essential gear those with an active lifestyle or involved in high adrenalin activities.

"Our 25 year existence is a testament to the continued advancements of our products and the inherent dependability that our customers demand," said Barry Cohen- co-founder & CEO "We developed this series to offer our loyal customers a way to celebrate this milestone anniversary."

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Rob Corder

The author Rob Corder