The brand started off as a youthful accessories company loved by surfers, but its line up at Baselworld this year shows Nixon is growing up fast.
The Nixon C45 Leather continues the journey from the beach into the city, and has a style that would just as appropriate in the boardroom.
There is a vintage vibe to the timepiece, which is available in five different configurations including black or brown leather straps, and green or black dials.
The Swiss-made quartz movement is housed in a 45mm waterproof stainless steel case.
"From dressed up to dressed down, it is your new daily driver," the company says.