100 BRANDS AT BASELWORLD: N0.58 – Dreyfuss & Co


The legacy of Rene Dreyfuss, master horologist, is celebrated with Dreyfuss & Co, a collection of handmade Swiss timepieces. New for Spring/Summer 2015 are the 1946 Duo Timezone and the 1974 Diamond collection. The brand describes the 1946 Duo Timezone as: “A perfectly balanced precision engineered gent’s collection of exquisite timepieces. Ideal for the International traveller, the duo Timezone contains, effectively, two watches in one. With utmost clarity, it features two symmetrically placed dials – right is an off-set 60 second dial. Whilst on the left you will find a second Timezone dial, identified by roman numerals, and a date window.” Dreyfuss & Co says that the 1974 Diamond collection combines “unique design with unequalled comfort and style, the diamond collection is a masterpiece of understated elegance. Ten diamonds adorn the iridescent sun-ray patterned dial, protected by sapphire glass. Designed in four iterations from stainless steel to combination steel and rose gold, these beautifully feminine quartz watches feature Dreyfuss & Co unique attributes including Seafarer standard.”


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Daniel Malins

The author Daniel Malins