Lifestyle watchmaker Zeon has created a dedicated website for Ingersoll, the US heritage brand that it re-launched at Baselworld this year.
It opens up a window of direct sales to the consumer for Zeon, which has typically operated as a wholesaler to retailers around the world for Ingersoll and other brands including Braun, Vivienne Westwood and Braun.
The website re-design, which took six months from start to finish, is a key part of the overall re-branding strategy for Ingersoll, which has seen Zeon create a collection of watches that draw on historic designs for the American brand.
The objective of the website is to provide a single touch point for customers, allowing them to browse the collection and immerse themselves into the Ingersoll experience.
The rich multimedia experience includes high quality imagery and videos, which will be regularly updated according to the company.
“We’re all very proud of what we’ve been able to achieve with the new website,” said Melan Shah, head of e-commerce for Zeon. “This is a website that is simplistic in its user experience but still very design-driven and completely aligned with the brand message and heritage values.”