Zenith increases support for live UK events

Zenith has increased its support for live events in the Birmingham area by adding sponsorship of the Barclaycard Arena to its existing deal with the Genting Arena.

Both venues have changed names recently. The Barclaycard Arena used to be known as the National Indoor Arena. The Genting Arena was previously called the LG Arena.

Zenith will be the official timekeeper for both.

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Phil Mead, managing director of the parent company, NEC Group’s Arenas, said: “Zenith’s decision to partner with the Barclaycard Arena as well as the Genting Arena reinforces the quality offering that the redevelopment of the Arena has established and what an attractive proposition it is now to prestigious brands. I’m looking forward to continuing to developing the relationship with Zenith and maximising the benefit to enhance our customers’ experience.”

Zenith will have prime positioning within the Barclaycard Arena, bespoke promotional emails to targeted databases held by The Ticket Factory and hospitality opportunities at the arena.

“We are delighted to be able to extend our relationship with the NEC Group to become the official timekeeper of the Barclaycard Arena. The partnership with Genting Arena has proved really successful and helped us reach a wider audience who are today more aware of wearing a true Manufacture timepiece. Being able to showcase our products at both Arenas ensures we capture all the live events taking place and put us at the front of the consumer’s mind,” said Rebecca McDermott, regional brand director North and Central Europe at Zenith Watches.

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