The more the world goes digital, the more valuable personal contact becomes, says Jean-Claude Biver

LVMH has been a pioneer in e-commerce and digital engagement among its industry peers, but the company’s watch supremo Jean-Claude Biver believes face-to-face contact is as important today as ever.

“The more we network with one another digitally, the more important eye contact and personal contact become. That is what gives meaning and importance to events such as Baselworld,” the head of LVMH’s watch division says in an interview with the exhibition’s organiser.

Baselworld will be more concentrated this year with fewer fringe players, and LVMH remains one of its biggest draws, front and centre of Hall 1.0.

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The group has already given a taster of its 2018 line up at a Geneva event in January, but Mr Biver says there the key launches will be at Baselworld.

Zenith will introduce the Defy Inventor, Hublot will launch a 2018 version of its Ferrari Techframe, and TAG Heuer is promising to make a splash with a new Grand Carrera.

 

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