Watches of Switzerland broadcasts direct from Baselworld

Watches of Switzerland and British GQ appearing together at Baselworld 2017.

Watches of Switzerland, which has been trading in the United States since parent group Aurum Holdings took over three luxury watch boutiques at the Wynn Resort in Las Vegas in December, will be broadcasting live from Baselworld this week.

Aurum Holdings CEO Brian Duffy will lead discussions on the major new launches at the exhibition with executives from the brands, senior buyers from Watches of Switzerland and world-renowned watch journalists including Bill Prince, deputy editor of British GQ.

“Producing and sharing live updates from some of the world’s finest luxury watch brands, Watches of Switzerland content is to be shared directly from the fair on Thursday 22nd and Friday 23rd March, and will include highlights on product novelties, news, emerging trends and special interview access to key industry spokespeople,” the company says.

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All Watches of Switzerland news will be shared across Instagram, Twitter, Facebook and YouTube.

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