Watches of Switzerland opens Rolex boutique in Heathrow Terminal 4

LONDON, ENGLAND – JULY 17: A general view at the Watches Of Switzerland flagship showroom launch on July 17, 2014 in London, England. (Photo by David M. Benett/Getty Images for Watches of Switzerland)

Watches of Switzerland has opened a dedicated Rolex outlet next door to its multi-brand boutique in London Heathrow’s Terminal 4.

The opening builds on the Aurum Group’s expansion plan for Watches of Switzerland, which now has 16 stores across the UK, including Europe’s largest showroom devoted to luxury watches at 155 Regent Street in London (pictured above).

The Terminal 4 showroom boutique will be its third dedicated to Rolex. The retailer says that its longstanding relationship with Rolex gives it an edge when it comes to securing exclusive limited edition pieces.

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Brian Duffy Aurum

Brian Duffy, Aurum Group CEO.

Brian Duffy, CEO of Aurum Group, the parent company of Watches of Switzerland, says: “Watches of Switzerland is extremely proud to be partnering with Rolex once again and to be opening our third Rolex boutique. The new boutique will provide our customers with a beautiful space for viewing the latest Rolex watches in privacy, away from the hectic pace of the Terminal 4 departures lounge.

“This new Rolex boutique is the latest step in Watches of Switzerland’s continued expansion and demonstrates the company’s unique relationship with the finest luxury Swiss watch brands. It also proves once again that when it comes to access to new products and high-quality service, we are the market leader.”

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