Timex introduced its Crystal Bloom collection in New York this week in the company of model, former Miss Universe, and brand ambassador to the watchmaker Olivia Culpo.
During the event, which was held at The NoMad Hotel in Manhattan, Ms Culpo said the Crystal Bloom watches, which retail for $80, go with her throughout her day.
“The other day I was wearing this watch with a workout outfit and it really kind of made my workout outfit look more put together and a little more polished — so I feel like a watch always has that ability.
“And when you have something that is so colorful and light, it makes a really nice gift because they are such happy colors. Even with jeans, a t-shirt, and sneakers, as soon as you put a watch on, it looks like you’ve tried and it just looks so much more polished,” she told digital news site AOL.