Watch brands cash in on tennis stars as Rolex ambassador Federer records annual earnings of $77.2m

Swiss-born tennis star Roger Federer has topped rankings as the highest paid player for the thirteenth consecutive year, with annual earnings reaching a staggering of $77.2m.

According to a report by Forbes, the Rolex ambassador beat Rafael Nadal to the top spot who had a yearly income of $41.4m.

Rolex’s involvement with the tennis industry started in 1978 when it became the Official Timekeeper of Wimbledon meaning 2018 marks 40 years of partnership.

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Spaniard, Nadal, is partnered with Richard Mille and recently sported a RM piece in excess of $900,000 on court at the French Open.

Third on the leaderboard was Tag Heuer ambassador Kei Nishikori ($34.6m), followed by Seiko partnered Novak Djokovic ($23.5m).

Other watch ambassadors on the list were Serena Williams ($18.1), who works with Audemars Piguet, and Caroline Wozniacki ($13m) who is sponsored by Rolex.

Rolex was dominant throughout and saw its ambassadors Sloane Stephens and Garbine Muguruza also feature in the earnings.

In the list of top ten earners, it is obvious that the world’s luxury watch brands feel the importance of showing their pieces off on the wrist of the players.

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