Watch brand motivates customers with inspirational quotes

Smartwatch brand What? Watch has capitalised on the momentum of its latest release by following up with a new wristwatch designed to motivate its wearer.

On the heels of its highly successful product launch of the sleek, minimal Calendar Watch, the brand has released its Quotes Watch.

Crafted by ISPO Gold award-winning industrial designer Ulrich Oberwelz, the Quotes Watch is an app-driven timepiece that displays time, as well as words of inspiration to propel people of all walks of life through their daily lives.

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Quotes Watch connects the digital and physical space through a singular Quotes app. The Quotes app allows Quotes Watch wearers to add their own unique flair to their messages through the customisation of sources, categories, fonts and style filters.

“Quotes Watch is more than just a timekeeper,” said What? Watch’s CEO, Igor Basargin. “It’s a very emotional product, as it has the power to inspire, connect people on a more intimate level, motivate and be used to express oneself.”

The wristwatch, which is currently being funded through a KickStarter campaign, is available in a variety of colours and prices from $90 and ranges up to $140.

According to Basargin, crowdfunding through Kickstarter is an ideal route to bring a product to market.

He added: “We hope to get the Kickstarter community to not only back the project but also buy into the idea, so that we can bring inspiring, uplifting words into their daily lives. After running two successful Kickstarter campaigns, we couldn’t be in a better position or have a better product to launch our next campaign. We love this project, and are hoping that potential backers will also love it.”

The brand’s previous KickStarter campaign secured $190,000 in pledges, more than $70,000 over its original target of $117,000.

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