Raymond Weil has announced that Katheryn Winnik, leading star in acclaimed TV series Vikings, will be its new brand ambassador.
As a brand deeply involved in the arts from which it has been drawing its inspiration since its early days, the independent Swiss watchmaker believes that Winniks’ “natural beauty, dynamic presence and undisputable charisma” makes her the perfect match.
Winnick will be the face of the brand’s feminine collections, including the noemia collection, a range of timepieces that the company says captures elegance and understated timeless style with a touch of contemporary.
Canadian-born Winnick is a diverse and talented actress who has guest-starred in numerous television shows and films. Best known for her leading role as ‘Lagertha,’ on History Channel’s Vikings, now in its fourth season, her role on the show has garnered her a "Best Supporting Actress" nomination at the 2015 Television Critics Choice Awards and a “Best Performance by a Lead Dramatic Actress” nomination at the 2014 Canadian Screen Awards.
“We first met Katheryn Winnick on the set of the fourth season of Vikings and immediately became inspired by her strength of character and innate beauty,” revealed Elie Bernheim, CEO of Raymond Weil. “She perfectly embodies our feminine collections and we are delighted to welcome her as our new Brand ambassador.”
Winnick stated: “I am very excited about this partnership as Raymond Weil shares a similar passion in celebrating the arts, strength and beauty in women,” added. “The brand offers elegant timepieces, which reflect style and individual personality. I am an active woman, constantly traveling and on the go. I need a watch which accessorises and can be worn with many different outfits. Raymond Weil is that Brand – beautiful watches for the active, modern woman.”