Vertex celebrates one year back in business with new model

Covert Chronology Vertex has launched the new DLC coated M100B to mark a year since it was relaunched by its original founder’s great grandson.

Don Cochrane relaunched the watchmaking company last year, which was initially founded over 100 years ago by his great grandfather Claude Octavius Lyons but had not been in operation since 1972.

In the Second World War Vertex watches were asked to help with the procurement of watches for British services.

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The brand’s militaristic background remains prominent today as the new M100B features a black case and rubber strap which bring the piece in line with the demands of a modern military timepiece.

Discussing the historical aspect of the watch, Mr Cochrane said: “I would like to think that, had the technology been available, the original W.W.W Cal59 made by Vertex in WW2 would have been designed to be non-reflective. Creating the M100B has allowed us show just how perfect that would have been and, we could not be more thrilled with the result.”

 

The Vertex M100B follows Vertex’s M100 which was launched in May 2017. The Vertex M100 & M100B pay homage to the Cal59 ‘Dirty Dozen’ timepiece from WW2.

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