Swiss watch brand hopes new piece will be showstopper

Hamilton has launched its Broadway line which it said is a sporty, urban range themed on the brand’s American roots and the New York theatre district.

The watch, first unveiled at the Baselworld show this year, is a follow on from the brand’s series of pocket watches, released in the 1890s which were known as the ‘Broadway Limited’. Hamilton said its latest timepiece draws inspiration from New York’s city skyline to create a modern and sporty timepiece.

The Broadway line consists of three versions: a 40 mm Day Date Quartz option, a 42 mm Day Date Automatic option and a 43 mm Auto Chrono. The automatic models feature power reserves ranging between 60 and 80 hours, the company said.

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Hamilton commented that all the versions have a unique case design and architecture that focuses on taut, powerful lines and the black dial faces are built along vertical lines for upward-looking effect. The brand said that these lines are also reprised on the decorative ring below the bezel and crown, forming a recurrent leitmotif that gives these models their character.

It claims this urban ethos is accentuated by a central line on the dial, supposedly reminiscent of the New York street running between skyscrapers. The motif extends all the way along the leather strap with its stitching. All three models also feature a red-tipped seconds hand and a luminescent material on the hands aids readability, the brand said.

Hamilton Broadway’s range is aimed at the youthful, sporty, outdoor urban travellers and its power-pack is suited appropriately, it said.

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