The US Polo Assn. has licensed its name and branding to a watch collection that will be shown in the UK at next month’s Jewellery & Watch show in Birmingham.
The watches bring a classic vintage American styling with modern day twist to its 2017 collection that will be seen for the first time at the show.
There are 300 styles across thirty collections for both men and women being launched for 2017. Retail prices start at £79.
US Polo Association was founded in 1890 and premiered its first watch collection at Baselworld in 2009.
Since then distribution has expanded to the US, Asia and throughout Europe, but the brand has not previously been available in the UK.
“US Polo Assn. has captured the world’s imagination with its style and flair, with over 2.8 million Likes on Facebook, a dedicated TV channel and 34,800 Instagram followers. Its status as a truly global brand is unquestionable. The design team have combined the enduring icons of classic American style with modern day fashion flair and I believe it is these design elements that will capture the imagination of the British consumer. I am delighted to be launching the US Polo Assn. Watch Collection, at J&W 2017” – John Claffey, managing director, Gablestone Partners, which is representing the brand in the UK.
The US POLO ASSN Watch Collection is a range confident in its’ style and unrelenting in its’ demand for the highest quality standards.