Ulysse Nardin to open third US own-brand boutique

Ulysse Nardin has announced the opening of an own-brand boutique inside the Ritz Carlton Hotel at Central Park in New York City, in early October.

The boutique will be the Swiss watch manufacturer’s third own-brand boutique in the USA. Ulysse Nardin has joined with Jeffrey Khalaf and Michael Rosenberg of The Timepiece Collection in New Jersey to open the Boutique and help expand the brand nationally. The boutique will feature a collection of more than 100 of the company’s timepieces, including several models from the Limited Edition Boutique line.

The boutique’s design will be in keeping with the brand’s nautical heritage, with timepieces displayed in portholes and anchors hung on the walls.

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Speaking about the store opening and the brand’s expansion, Ulysse Nardin vice president of sales and marketing Nelson Lucero said: “We are thrilled to be expanding our 167 year-old brand and venture into the New York market with our partners Jeffrey Khalaf and Michael Rosenberg who have been in the retail watch industry for over 10 years.

“Timepiece enthusiasts of New York are very passionate aficionados and we cannot wait to provide them with another destination where they can not only find limited edition pieces but can also experience the craftsmanship, quality and innovation at work.”

In addition to the New York boutique, Ulysse Nardin recently opened a boutique in Geneva, one in Paris and has plans to open another mono-brand store in Singapore in autumn.

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