Tourneau’s new owner Bucherer gives an insight into its future direction at massive London store

Bucherer has created its largest boutique in the UK at the giant Westfield shopping centre in West London.

The showroom was previously a smaller outlet for The Watch Gallery before the business was acquired by Bucherer in March last year. It was already due for refurbishment and expansion before the Bucherer deal.

The multi-brand store has a dedicated Rolex boutique with frontage onto The Village Westfield luxury area of the mall. It also has dedicated rooms for Cartier and Omega within the 2,800 square foot space.

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Bucherer bought America’s largest chain of luxury watch and jewelry stores, Tourneau, in January this year.

 

 

The current expansion work will make the shopping centre the largest in Europe and consolidate its position as one of the country’s premier retail and entertainment destinations for Londoners and visitors from the rest of the UK and around the world.

“We are thrilled to be doubling the size of our store at Westfield London. This will enable us to offer a far wider choice to our customers of all the major Swiss watch brands as well as, for the first time in the UK, our range of Bucherer Fine jewellery,“ says David Coleridge, chairman of Bucherer UK.

 

 

The store’s design is inspired by Bucherer’s home city off Lucerne in Switzerland. The laser cut lattice of repeating figure of eights over the window displays is in the silhouette of the panorama of the mountains around the lake viewed from Lucerne.

The eights at the bottom of the displays are intended to invoke the shimmer of the reflection of this panorama on the lake. Other parts of the store are inspired by other stores in the Bucherer network of stores including windows from Paris, counters from Zurich and Zermatt Stores, and the curved VIP seating areas from Hamburg.

 

 

The showroom re-opens with 11 Swiss watch brands: Rolex, Carl F. Bucherer, Omega, Cartier, Hublot, Jaeger-LeCoultre, IWC Schaffhausen, TAG Heuer, Longines, Bremont, and Junghans; plus a display of Bucherer Fine Jewellery.

Customers will also be able to buy from a full family of the Bucherer Blue Editions, an exclusive collaboration with some of the world’s best watch manufacturers.

 

 

 

 

 

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