Watches created by a collaboration between Timex and fashion designer Todd Snyder, are being offered to retail partners from this month. The 2018 collection has been on sale exclusively at the Todd Snyder boutique in New York and directly from Timex since April.
The Timex X Todd Snyder Collection takes inspiration from the Timex archives and couples Timex’s history of design with Snyder’s brand of refined cool.
“A lot of my inspiration comes from vintage materials, so Timex’s archival collection drives my creative process,” says Mr Snyder. “Not only do these timepieces have unmatched craftsmanship and beauty, but intriguing stories, that allow me to re-introduce a piece of history to watch enthusiasts.”
Expanding retail sales through wholesale distribution is a significant step for the collaboration.
“After several years of collaborating successfully with Timex, it feels like the right time to make Timex x Todd Snyder watches available to a wider audience. Launching our limited edition collaborations in the wholesale market will give more customers access to these timepieces, underscoring our shared belief in great style and craftsmanship for all.”
Silvio Leonardi, Timex Boutique Senior Vice President, adds: “Our collaboration with Todd has been a key driver in our business over the past few years, and has proven to be a huge success among consumers and retailers. With the increased demand, we found it necessary to make the collection available at more retailers.”