Timex teams with the NFL to launch watches for fans of every team

Watch giant Timex has joined forces with the National Football League (NFL) to launch a line of sports themed watches, available in all 32 teams’ colors and sporting each of their logos.

“The casual, dress and sporty watches for men, women and youth feature NFL team logos and matching dial and strap colors. Certain watches feature real leather straps, rugged stainless steel, Indiglo night- light and all are water-resistant with a 5 to 10-year battery life,” the company describes.

Prices range from $24.95 to $89.95.

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“This is more than just a licensing deal, it’s a true connection between iconic American institutions,” said Senior Vice President of the Timex Sports Business Unit, Mike Harrington.

The NFL is the first license in Timex’s new sports venture. Deals with other professional sports leagues and colleges will be announced in early 2018, the company says.

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