Timex is teaming up with design-led watch retailer Twisted Time to present a curated collection of cool at Shoreditch’s @Boxpark retail location.
From next Monday (Jan 18) Twisted Time will present a selection of new spring/summer 2016 fashion styles during a five-day Timex takeover of their container location. Twisted Time founders, Alan and Kelsey Moore, were named Trailblazers in WatchPro’s 2015 Hot 100.
The week-long event will offer fans of Timex an exclusive opportunity to buy selected lines that are not officially launching until February.
Styles on display will include analogue smartwatch, the Timex Metropolitan+; the new Weekender Fairfield and the eagerly anticipated Timex x Red Wing Waterbury collaboration. Not all displayed styles will be available to buy immediately.
Stephanie Rigby, Timex UK marketing manager, said: “We are very excited about the Timex x Twisted Time collaboration this month. Founders Alan and Kelsey Moore have grown what started as a vision to curate the first online watch boutique to specialise in design focused watches from up-and-coming brands and designers, into a go-to boutique within @BoxPark Shoreditch.
“We thought it would be the perfect platform for Timex to showcase our Spring/Summer 2016 collection and shop-in-shop concept and we couldn’t be more excited to partner with such a dynamic team and retailer.”