By Hallie Engel
Tiffany & Co has redesigned its official website to better showcase its heritage and collections.
The new site, at tiffany.co.uk, features high-resolution visuals and allows users to customise searches by category, designer, price, materials and gemstones. Enhanced zoom capability and views of jewellery on models and in videos also allow visitors to explore pieces in depth.
The history of Tiffany also features heavily on the site, with new sections focusing on its founding role in the world of American luxury goods.
For a behind-the-scenes look, the revamped World of Tiffany section explores the brand’s heritage, offers style suggestions and romantic inspiration, in addition to the latest news. The Tiffany Style section features new designs, while The Latest covers celebrity culture and media, and The Tiffany Story provides a timeline of the company’s history from its founding in 1837.
Finally, What Makes Love True features stories of real couples recounting their romances.