The dozen new members will all exhibit at next year's SIHH exhibition in Geneva.
Brand channels its city of origin in celebration of 20 years of business.
Millions of euros expected to be raised at November's auction in Geneva.
UR-106 casing has 239 diamonds and is constructed from single block of steel to create unique timepiece.
Brands accused of pumping marketing money into watch cases instead of investing in skills and craft.
Ground-breaking user regulation concept taken one step further with EMC Time Hunter
SIHH establishes Carré des Horlogers section and Ralph Lauren exits.
Company founder reveals UR-210S is limited to just 35 pieces
UR-105M boasts titanium and steel suit of armour.
Wearer can adjust timing to suit their own lifestyle.