Watch's dial has been hand-drawn by Mr Woods as a basketball, a particular passion of the artist, and housed in a blackened steel case.
Swiss brand secures major sponsorship deal in a sport that has generally been dominated by Rolex from a branding perspective.
Retiring CEO of TAG Heuer gives his views on the secondary market, smartwatches and the changing face of retail and distribution.
The two new models, launching this fall, are versions of the TAG Heuer Carrera Chronograph, both displaying the Senna S symbol and name on the dial, bezel and caseback.
WatchPro's editor says that the brand should face the scrutiny of a monopoly if it fails to live up to its charitable status.
Industry legend says he will stay on as non-executive president of LVMH’s watch unit and its three watch brands, TAG Heuer, Zenith and Hublot.
TAG Heuer has worked with its global customization partner Bamford Watch Department to create Aquaracer and Monaco models in carbon.
Partnership promoted watch brand to world-wide audience of 3 billion football fans, including 10 million in the United States.
Hublot enjoyed strong growth and benefited from the enhanced visibility of the brand as the Official Timekeeper of the FIFA World Cup.