Swatch has teamed up with Hackett London to design the new Sistem 51 limited edition watch
The alloy was developed with the aim of optimizing the resistance of watch movements to magnetic fields.
Swatch became the official partner of the Drone Racing Allianz World Championship Season back in June 2017.
Having created a watch with Vacheron Constantin, Hodinkee has gone to the other end of the market for a collaboration with Swatch.
Drone racing is becoming a massive spectator sport broadcast on global television and digital networks.
Wristwatch giant Swatch is rolling out nine new models less than a year from its last Skin range.
Watch and jewellery group reports a net sales growth of 1.2% and good development in production.
Swiss timepiece brand looks to take a slice of mobile-payment success, a market worth £6.7tn in China.
David and Goliath dispute could be coming to an end as Bern court decides on case concerning parts embargo
First Swiss-made OS system to be available from 2018 on Tissot watches as company confirms it is also willing to supply third parties