Swatch is partnering with the Drone Racing League (DRL) for a second year in 2018.
DRL is the global leader in professional and high-speed drone racing, which sees unmanned aerial vehicles compete in a series of competitions. This year’s final took place in London and was broadcast on ESPN, Sky Sports, ProSieben and other top sports broadcast programs across the globe.
Swatch has extended its relationship with DRL to become the title sponsor of the 2018 Tryouts.
The winner of the 2018 Swatch DRL Tryouts will fly as the designated Swatch pilot throughout the 2018 Championship series.
Additional partnership elements include the Swatch Gravity Gate and other in-course, in-game and global marketing initiatives throughout the 2018 DRL season.
“Following our first committed partnership to professional drone racing during this year’s DRL world championship, we are pleased now to be the main partner of Swatch DRL Tryouts,” said Nick Hayek, CEO, Swatch Group.
“This new and unique e-Sport offers a progressive and dynamic environment, blurring the line between the physical and the digital and giving everybody a democratic chance to participate.”