STORE ENVY: Liujo, BaselWorld

While this is not strictly a store, it is an idea that blends simplicity, creativity and complexity to create an idea that will make many a visual merchandiser envious that they didn’t think of it first.

This striking window display was in fact found at BaselWorld, on the stand of Italian company Liu Jo.

The fashion watch brand used arrows to create an arresting frame around its products that creates an impact while ensuring that the timepieces remain the central focus.

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This article originally appeared in the May 2013 issue of WatchPro. To read a digital version of the magazine in full online, click here.

 

 

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