O.W.L watches is celebrating its first consumer magazine cover after one of its men’s watches was snapped on the wrist of a celebrity appearing in Hello!
McBusted star Harry Judd is pictured on the cover of this week’s Hello! Magazine with his wife, Izzy. Judd is clearly seen wearing O.W.L’s newly released men’s model, the Hastings.
O.W.L has been working with PR agency Black Diamond, which counts a number of watch brands among its clients. The company’s stylist selected four of O.W.L’s gents watches and the Hastings made it into the final photograph.
According to O.W.L that Hastings model in sepia is selling particularly well and is also attracting interest from men’s clothing buyers as well as watch buyers, with its £145 price tag enabling retailers to sell it alongside jeans, jackets and shoes.
The Hastings will also be making a guest appearance on Channel 5’s The Gadget Show next month worn by a DJ demonstrating the latest mixing desks.