New watch brand O.W.L will make its debut in July at the London Watch Show.
The watch brand has been created by Source Watches, which distributes Accessorize Watches and offers watch design and consultation services.
The launch of the new brand has been a year in the making and Source Watches will be taking pre-orders on the first collection with delivery planned for September.
The O.W.L watches have been described as a "classic range with a contemporary twist" and the packaging has been inspired by Victorian luggage. The watches have been fitted with Japanese movements made by Citizen and feature design details including stepped dials, mixed brushed and polished finishes, dual coloured plating, Swarovski crystals and leather straps.
Source Watches managing director Annette Allen said: "I’m looking forward to presenting the range to people in the industry. We have been developing the collection for nearly a year now and we are very excited to get feedback.
"There is a wealth of tradition and experience in the UK, which I believe should be at the forefront of the watch industry. There are some very talented and passionate people in what is a very specialised market. For London to finally host a dedicated watch show is an amazing opportunity for these people to showcase what the UK can offer."
To find out more about O.W.L watches read our interview with Allen by clicking here.