Shore Projects new website swaps out straps

British watch brand Shore Projects has created a new online retail platform for its customisation concept.

Shore Projects new website offers a customisation option, allowing visitors to pair any of the watch brand’s watch cases with any of its straps and then purchase the watch they have created.

Shore Projects has always offered an array of quick-release straps for sale alongside its watches so that owners can easily and affordably upgrade their timepieces with new straps that change the look of the watches.

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With two watch case collections available in a number of finishes, both using Miyota quartz movements and sapphire crystal watch glass, and a wide variety of fabric, leather and Milanese mesh straps the possible combinations should mean there is something for everyone.

Prices for these bespoke creations start at £115 with alternate individual straps priced from £20.

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