Sevenfriday UK has appointed British Touring Car Championship driver Aiden Moffat as a brand ambassador.
The 20-year old Laser Tools Team driver won his first win of the year at Donnington Park on Easter Sunday and currently lies 7th in the championship.
“I am delighted to have been asked to represent Sevenfriday,” says Mr Moffat. “The watches are fantastic, unique and different and I love seeing the mechanics of the watch working behind the face. Sevenfriday is a great brand and I am really look forward to working with them.”
“We are thrilled to have Aiden on-board,” adds Mark Sutcliffe of Sevenfriday UK. “As Sevenfriday grows the brand beyond watchmaking, Aiden will be a superb ambassador for our young enthusiastic audience and great role model for British racing.”
Launched in 2012, Sevenfriday is known for its challenging, industrial-inspired designs.
The brand is already associated with other motor racing events around the world including the Australian Bull Rush Rally, Middle East Gulf Run and the Canada Diamond Rally.