Seiko lands watch brand of the year accolade

Seiko has been named as the Brand of the Year in the watch category at this years’ World Branding Forum.

In total, 2,600 brands from 35 countries were nominated with the winners announced at the 2015-2016 ceremony which took place in Kensington Palace in London on September 24.

The winners were selected through a unique three-part judging process which included brand valuation by the World Branding Forum, a consumer research project and an on-line vote by the public.

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Susumu Kawanishi, Managing Director of Seiko UK Ltd accepted the award on behalf of Seiko. The firm stated: "Seiko is delighted to have been selected for this award alongside so many other prestigious brands, including Apple, Louis Vuitton, Mercedes Benz and Google."

Richard Rowles, Chairman of the World Branding Forum, said: “The Awards is a celebration of the achievements of some of the greatest brands around the world. To win, a brand needs to have built a good reputation and trust with consumers, as 70 percent of the scoring process comes from consumers voting for their favorite brands.”

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