Seiko boosted as its brand ambassador Novak Djokovic wins US Open

Novak Djokovic of Serbia poses with championship trophy after winning his Men’s Singles final match against Juan Martin del Potro of Argentina on Day Fourteen of the 2018 US Open (Photo by Chris Trotman/Getty Images for USTA)

It has been three years since Novak Djokovic last held the US Open tennis trophy aloft, but the comparatively lean spell came to an end this weekend and a watch from the Croatian’s long term partner Seiko was on his wrist again.

The obligatory photographs of Mr Djokovic kissing the trophy wearing his trusty Astron Novak Djokovic Limited Edition were beamed around the world, boosting the image for one of Seiko’s prestige models.

“This victory is a tribute to Novak’s amazing consistency at this event over the years; he has reached the semi-finals or better at each of the last ten US Open Championships in which he has taken part,” a statement from Seiko says.

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“Seiko is proud to be Novak’s watch partner and it is a privilege as well as a delight to see Novak raise the trophy with his very own limited edition Astron GPS Solar watch on his wrist. Congratulations and thank you, Novak,” the company adds.

 

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