Scuderia Ferrari Orologi off to racing start in UK

New watch brand Scuderia Ferrari Orologi has got off to a racing start in its first week in UK retail stores.

The motorsports-inspired timepiece brand, which is being distributed in the UK by MGS Distribution, has already received its first replenishment order after just a week on the shelves.

Initial deliveries of Scuderia Ferrari Orologi watches were made last week to the first raft of retailers to take the brand on, which include The Watch Shop, Shade Station, Market Cross Jewellers, Hillier Jewellers and Lingray Watches.

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Lingray Watches sold six Scuderia Ferrari Orologi timepieces at its high street store The Watch Den in Loughborough within 24 hours of introducing the brand to its shop. It has since reordered the six watches to bring its range back up to the initial minimum order of 49 timepieces.

MGS Distribution has just signed a deal with Ernest Jones for Scuderia Ferrari Orologi and the watches will go into 35 of the chain’s shops in the next few weeks.

The distribution company is also working on its marketing plan and has just signed to run a series of adverts in F1 Racing and Autosport magazines, which will commence in July.

MGS Distribution account manager Laurence Brannigan is heading up the Scuderia Ferrari Orologi account and believes that the brand will do well in the UK because it offers a motorsports watch at an affordable price point – the watches have RRPs ranging from £75 to £395.

Brannigan said: "It is fabulous, a really positive start. We are looking to target fans of motorsports and those who like that chronograph look."

 

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