Salvatore Ferragamo uses flower power to drive sales of its Fiore family

Salvatore Ferragamo, part of Timex Group’s Swiss Luxury Division, is taking inspiration from a show created by the maison’s founder in 1947 for its latest ladies’ watch collection.

The Fiore family uses a flower-shaped case from the Salvatore Ferragamo archive in watches with a lacquered top ring.

A 24 mm  version is available either in black or white with a double-tour studded strap, or in three gold colors with a fine bangle bracelet for around $960.

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A 30mm model comes in blue or black with two rows of studs on the strap is costs. There is also an IP gold version with a red strap.

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