Britain’s biggest online watch retailer, Watchshop. has started stocking watches from New York designer Rebecca Minkoff.
Watchshop is owned by Aurum Holdings, which bought Mayors in Florida last year and is opening Watches of Switzerland showrooms in Manhattan and Las Vegas this year.
Rebecca Minkoff specialises in accessible luxury handbags, accessories, footwear and apparel. Ms Minkoff has a reputation for playful and subtly edgy designs that appeal to young women.
Watchshop says that the fashion house’s watches bring a mix of style with a bit of rock n’ roll.
The brand kicked off in December with a 21 piece collection using a mix of metals, leather straps, and bracelets.
Watchshop will be the only UK retailer for Rebecca Minkoff watches until the end of January 2018.
Ian Begent-Cove, watch buyer at Watchshop said: “Rebecca Minkoff offers the minimalist watch dial with a unique point of difference across the strap and bracelet options letting consumers be unique whilst still following the trend.”