Raymond Weil continues its music affiliations as it becomes official timing partner to the Royal Albert Hall, from early July.
The Royal Albert Hall was built in line with the vision of Prince Albert to help promote the understanding and appreciation of the arts and sciences and it is since May 1871 that it became the desirable venue for music that it is today, hosting the likes of opera, ballet, classical music and now pop and music and film premieres.
Raymond Weil will celebrate its status as official timing partner by using its music-marketing experience to launch a multichannel media campaign. The campaign, which will maximise on Raymond Weil’s global marketing reach and extensive social and media footprint, advertising and PR, will communicate what the Royal Albert Hall has to offer to its global customer base.
Speaking about its position as official timing partner of the Royal Albert Hall, Raymond Weil director Elie Bernheim said: "We are thrilled to have signed as the official timing partner to the Royal Albert Hall as music has always been at the centre of the Raymond Weil universe. Collection names evoke the impassioned stories and brilliant melodies that provide the family with our inspiration: Parsifal, Maestro, Nabucco and more."
Raymond Weil CEO and president Olivier Bernheim added: "Music and luxury watchmaking have a lot in common: the creativity of the artist – musician, composer, designer, watchmaker – and the precision needed to achieve the highest performance. This new partnership with the Royal Albert Hall symbolises everything that our brand stands for and brings to life the multi-faceted personalities of broth Raymond Weil and the Royal Albert Hall in terms of supporting all music genres and using these as inspiration."