Raymond Weil has added AC/DC to its growing collection of musical collaborators that includes The Beatles, Buddy Holly, David Bowie, Frank Sinatra and Bob Marley.
The Freelancer AC/DC Limited Edition watch, which was unveiled at Baselworld, pays tribute to the legendary Rock and Roll Hall of Famers in a 42mm piece that uses heavy metal studs for its hour indexes.
The black dial, which has the AC/DC logo and lightening bolt at 12 o’clock, features has a textured pattern reminiscent of the band’s high voltage bolt graphics.
It uses the in-house developed Calibre RW1212 movement, part of which can be seen through an aperture at 6 o’clock.
The watch is limited in production to 3,000 numbered pieces.
“There is very little doubt that AC/DC is and continues to be one of the most iconic rock bands of all time and it has been a pleasure to collaborate with them. As AC/DC perfectly quoted “let there be light, sound, drums and guitar — let there be rock,” declares Elie Bernheim, CEO Raymond Weil.
“The collaboration with Raymond Weil marks a fantastic opportunity for AC/DC to join the other great music artists such as The Beatles, David Bowie and Frank Sinatra, who have already collaborated with the luxury Swiss watchmaker. AC/DC is delighted to be part of Raymond Weil’s music Icons series. It was essential that the design of the watch represent the tireless energy of the band. The balance between being aesthetically pleasing and mechanically crafted was key in the design process” says Norman Perry, president and founder of Perryscope Productions who along with Epic Rights are AC/DC’s worldwide licensing representatives.