Police watches revealed its musical associations as exclusive watch gifting partner for this year’s MOBOs, which took place on October 19 at Glasgow’s SSE Hydro.
Artists and VIP guests at the event, which celebrates urban music and culture, were gifted with Police watches and jewellery to honour the 18th birthday of the annual music awards.
Police distributors, Inter City Group invited retail guests representing Debenhams, H Samuels, Shade Station and Watch Shop.
The retailers enjoyed a glamorous evening starting on the red carpet and rubbing shoulders with music stars including Tinie Tempah, Rudimental, Naughty Boy, Disclosure and So Solid Crew.
Police watches marketing manager Julie Halford said: “The MOBOs event is great placement for brand exposure for Police watches and jewellery, with many of the stars already big fans of the brand. This year, for MOBOs 18th Birthday Party it was a pleasure to be in partnership with the event, gifting the artist tables and inviting our retailers to experience the show, and spot some of the celebrities wearing Police for themselves."
The most popular watches at the event included the Python, Hunter, Miami and Wildcard.