Dior Timepieces and Jewellery is using the traditional red colour associated with good luck and the Chinese New Year in a family of watches.
The Chinese New Year associated with the zodiac cycle begins on February 16, but the country also celebrates on January 1 with the rest of the world.
La Mini D de Dior Rose des Vents watch in steel, diamonds and red lacquer with a black satin strap, £3,500, by Dior Watches.
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La D de Dior Satine watch in steel pink gold, diamonds and red lacquer, £6,200, by Dior Watches.
Dior Grand Bal Fête du Printemps watch in steel, yellow gold, diamonds, rubies and mother-of-pearl with a shiny red alligator strap, £23,600, by Dior Watches.